HOUJICHA ROASTED GREEN TEA POWDER
Pure Fuji Houjicha Powder – Japanese-Style Roasted Green Tea
Houjicha is a distinctive roasted green tea from Japan. It is a traditional tea widely used in Japanese culinary culture, especially in Kyoto—where the first batches of Houjicha were produced in the 1920s.
Like matcha, Houjicha is made from 100% green tea following a standardized production process. However, to achieve its characteristic brown color, the tea leaves undergo deep roasting at 200°C. This roasting process significantly reduces the tannin and caffeine content in green tea, resulting in a milder flavor with less bitterness and astringency. It does not cause insomnia and is suitable for consumption in the afternoon and evening, making it a popular daily beverage among the elderly, children, and caffeine-sensitive individuals in Japan.
With excellent solubility in water, a rich dark brown color, a unique smoky caramel aroma, a nutty, naturally sweet and creamy taste, and very low bitterness, Houjicha is an excellent choice as an ingredient for milk tea shops, bakeries, or for those who love Japanese cuisine at home or wish to explore a new tea flavor. It can be flexibly applied in beverage preparation—especially milk tea and lattes—as well as in ice cream, candy, Western and Asian pastries, and cooking.
INGREDIENTS
- 100% pure roasted green tea powder
- Taste: Nutty, naturally sweet, creamy
WHY CHOOSE TRA CHINH SON BRAND
- Tra Chinh Son is a pioneer in introducing powdered tea products to Vietnam since 2009
- Raw materials sourced from the Northern highlands at an altitude of 1,500 meters, featuring an ideal climate and soil conditions for tea cultivation
- Tea plants are grown and cultivated following organic-oriented practices, using bio-fertilizers and fish protein powder
- Tea leaves are shaded for 15–20 days prior to harvest to increase chlorophyll content, enhance color, and reduce bitterness
- Manufactured on Japanese technology production lines using cold grinding technology to preserve maximum color, flavor, and nutrients of the tea leaves
- Strict quality control in compliance with ISO 22000:2018 standards
- No additives, no preservatives, no artificial colors – 100% pure and natural
DIRECTIONS FOR USE
Beverage Preparation
Quick & easy method:
- Mix 1 teaspoon of tea powder (1.5–2g) with 10ml of condensed milk and stir well. Add 150ml of hot water, stir, and enjoy.
- For iced drinks, add 50ml of fresh milk and shake with ice.
Perfect Houjicha Latte:
- 4g tea powder + 100–120ml fresh milk + 25–30ml sugar syrup
Baking, Confectionery & Ice Cream
- Mix 1%–1.5% Houjicha powder into the ingredient mixture for baked goods, confectionery, or ice cream.
STORAGE
- Store in a dry, cool place. Avoid direct sunlight and high temperatures.
- Shelf life: 12 months from the date of manufacture
Notes for Best Quality After Opening
- Keep the tea powder tightly sealed in a dry, cool place, away from direct sunlight and high temperatures. Refrigeration is recommended to maintain optimal color and flavor quality
- Use within 1 month when stored at room temperature, or 3 months when stored in the refrigerator
WARNING INFORMATION
Do not use the product if it is past its expiration date, moldy, or has an unusual odor or taste.
