Editorial Team & Standards
Every company profile on Yellow Pages Vietnam is collected, checked, classified, edited and published by an editorial team. Businesses do not publish themselves, and they do not edit themselves. This page explains how that works, what we hold ourselves to, and what to do when something is wrong.
The editorial department of Viet Business Information & Technology JSC (business registration and tax ID 0104478506), the company that publishes this English edition and the Vietnamese directories in the Yellow Pages network.
We record authorship at organisation level. A company profile is the joint work of the staff who contact the business and the editors who classify and write it — not an individual's article. We therefore do not attach a person's name to a profile that person did not actually edit. A named Content Manager holds accountability for published content, which is a different thing from authorship.
Finds and invites businesses
Works through the industry taxonomy, contacts companies, explains the directory and invites them to be listed. When a company agrees, they settle together what will be published: industry, products and services, capabilities, contact details.
Their work ends at the registration form. This team does not sell advertising.
Same start, then advertising
At the first stage they do exactly what the discovery team does, under the same procedure: find companies, make contact, invite them to be listed.
They continue past the form: advising companies on priority placement, which is the paid advertising service and is governed by a contract.
Classify, edit, publish
Independent of both teams above. Places each company in the right industry within the standardised taxonomy, edits the company description, groups products and services, and handles images and contact details.
This is the team that publishes a profile, to one common standard.
Every profile passes through a confirmation contact. Even when a company registers directly on the website, a member of the discovery or commercial team calls to go through the information and confirm it with the company before anything is edited and published. No profile reaches the site without that step.
Eight steps, with a person at every one of them. The last two are specific to this English edition — they are the reason the site holds a selection rather than everything.
Intake and agreement
The company provides its information and agrees with our staff what will be published.
Identity check
The company's registration details are checked to confirm it is a real, registered business.
Classification
The company is placed in the right industry within a standardised taxonomy of thousands of categories, so that buyers browsing by industry actually find it.
Editing
Editors write the description, group the products and services, and prepare images and contact details to one common standard.
Sent back for confirmation
The prepared profile goes back to the company to review and confirm before it is published.
Publication and periodic update
The profile goes live, and is then reviewed and re-contacted on a periodic cycle so the information does not quietly go stale.
Selection for the English edition English edition
A profile is published here when the business is relevant to FDI enterprises sourcing inside Vietnam or to international buyers sourcing from Vietnam — together with the company's own choice to be listed internationally, given on the registration form or in an advertising contract.
English adaptation English edition
Company details, industry classification and product and service listings are prepared in English for readers who buy in English. The facts are the ones the company confirmed; the language and structure are built for a different reader.
We do not issue accounts for self-publishing or self-editing. Every change goes through the editorial team. This is a deliberate choice, and it costs us something.
Correct industry
Left to themselves, companies tend to tick as many industries as possible to maximise exposure. The result is the opposite: a diluted taxonomy in which buyers cannot find the right supplier.
No duplicates
One company, one profile. Central editing prevents the same business appearing several times with contradictory details.
No content drift
A profile stays a statement of what a company does. It does not become a place for keyword stuffing or advertising copy dressed up as business information.
The trade-off we accept. This is slower than letting companies post their own listings, and it needs more people. We accept that cost because the standardisation is what makes searching by industry and by province genuinely usable — which is the only reason a directory is worth consulting at all.
Accuracy over emphasis
We state what can be checked. Where we are not certain of a figure or a fact, we leave it out rather than round it up.
Describe the mechanism, not the adjective
We explain how something is done instead of applying superlatives such as "number one" or "most trusted" to ourselves.
State the limits plainly
We draw a clear line between what Yellow Pages Vietnam has done and what it has not. Being open about a limit raises confidence rather than lowering it.
Structured data must match the page
We do not declare structured data for information that is not shown on the page, and we do not generate ratings or metrics that do not exist. What a machine reads is what a person reads.
Correct what is wrong
When we are told that something is inaccurate, the editorial team checks and updates it — whether the report comes from the company or from a reader.
Yellow Pages Vietnam sells advertising. So that nobody has to guess where the line falls, here it is.
Advertising affects placement
A profile under an advertising contract is given priority position within the industries and areas it has booked.
Advertising does not affect accuracy
Whether a company advertises or not makes no difference to how its information is edited and checked.
One editorial standard
Profiles without advertising go through the same process and the same industry classification as those with it.
Three layers of responsibility, kept apart rather than blended, so you know exactly what you are reading.
Profile content
Industry, products and services, capabilities and contact details are supplied by the company and are its responsibility.
Editing and the Verified mark
We are responsible for editing and publishing, and for confirming the company's identity and registration at the point the mark is issued.
Quality and transactions
We do not assess or warrant product quality, service quality or the outcome of any transaction, and we are not a party to transactions. Carry out your own checks before you commit.
Profiles without the Verified mark are edited under the same process described above — they have simply not completed the step where the company signs and stamps its confirmation. Read what the Verified mark covers →
If you see information that is wrong — whether it is your own company's profile or one you are researching — tell us and the editorial team will check and update it. Reports are accepted from companies and from readers alike.
Please include the company name and the specific detail that needs correcting, so we can act faster.
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