Premium Household Tissue by Hensley
Thai Duong Heat - Shrinkable Film Production - Trading Company Limited is proud to announce the official market debut of Hensley, the latest premium household tissue brand distributed exclusively by Thuan Phat Import-Export Company Limited. The launch took place on November 9, 2018, marking another significant milestone following the notable success of Lency and Elene, two highly acclaimed in-house brands developed by the company.
Unlike its predecessors, Hensley is a brand that Thuan Phat imports and distributes under exclusive rights, catering to a more refined and upscale consumer segment. The introduction of Hensley further reinforces the companys commitment to providing high-quality, health-conscious, and environmentally sustainable household paper products.
Thuan Phat adheres to stringent standards in product development, placing an unwavering emphasis on the use of safe, eco-friendly raw materials and maintaining sterile, modern production processes. All products meet international standards for sustainable forestry and environmental conservation. The manufacturing process for Hensley products employs high-temperature hot air treatment on advanced production lines, resulting in tissue paper that is remarkably soft, strong, and highly absorbent—offering superior comfort upon contact with the skin.
Targeted at the premium segment, Hensley has also been meticulously curated in terms of packaging design, ensuring it reflects luxury and sophistication. The brand is positioned as a top choice for high-end restaurants, luxury hotels, and discerning households seeking an elevated lifestyle experience.
Hensley will be available through direct wholesale and retail channels, as well as on leading e-commerce platforms. The product line includes facial tissue, wet wipes, multi-purpose towels, and toilet tissue. Every item undergoes rigorous quality control and design evaluation, underscoring Thuan Phat`s commitment to excellence. Notably, Hensleys toilet paper features a premium 4-ply construction, setting it apart from the typical 2-ply or 3-ply options commonly found in the market.
Established in 2003, Thuan Phat Import-Export Company Limited has been a trailblazer in defining the domestic market for high-quality household tissue products in Vietnam. The company’s mission centers on enhancing the quality of life for Vietnamese consumers by offering safe, premium-grade hygiene solutions. In 2008, Thuận Phát transitioned into manufacturing its own product lines, launching reputable brands such as Lency, Elene, and now Hensley.
By 2019, Thuan Phat products had reached over 10,000 retail points across more than 30 provinces in Vietnam and were exported to 15 international markets including the United States, Australia, the United Kingdom, Laos, Cambodia, and Brunei.
With Hensley, Thuan Phat reaffirms its strategic vision of expanding into high-end hygiene and personal care sectors—delivering unparalleled quality and setting new benchmarks in the industry.
