Reignwood FMCG Group

Reignwood Group has been the distributor for Red Bull in China for nearly 30 years, the 1st company that sells energy drinks in China. Our energy drink brand, War Horse, is now among the TOP 6 energy drink brands in China.
In 1994, when our Chairman of the board, Mr. Yan Bin, brought Red Bull into the China market, people never even heard of functional drinks. We have to start from zero. Many people in China could still remember the scene in that to promote the Red Bull brand, Mr. Yan Bin himself led his team to send free tasting Red Bull to the drivers on Changan street in Beijing city when it is below -10 degree centigrade in winter. Till now, Red Bull is very popular in China and is known by most of Chinese people. Reignwood people start a completely new journey. We created our own vitamin energy drink brand, War Horse, in 2017. It is the first brand that is owned by Reignwood and the first brand that Reignwood develops, produces, sells and offers services by our own team. It already proves a great success in the China market. Our sales amount for War Horse in China reached 1.33 billion RMB, which is 209 Million USD, in 2020.
Currently, for War Horse, we have over 2500 distributors and cover over 1,000,000 sales ends in China. And we are already promoting our brand in Southeast Asia. We would like to share our further success with distributors in the global market.